What Is an Infographic?

An infographic is a visual representation of information and/or data.

Infographics have become popular due to their ability to distill complex information and data into a digestible and understandable format.

Marketing professionals use infographics to:

  • Demonstrate understanding of target audience, pain points and solutions
  • Showcase thought leadership
  • Summarize key points of an e-book, whitepaper or survey
  • Stimulate interest on social media
  • Highlight business achievements