An infographic is a visual representation of information and/or data.
Infographics have become popular due to their ability to distill complex information and data into a digestible and understandable format.
Marketing professionals use infographics to:
- Demonstrate understanding of target audience, pain points and solutions
- Showcase thought leadership
- Summarize key points of an e-book, whitepaper or survey
- Stimulate interest on social media
- Highlight business achievements