What happens away from your site, or “off-page,” is important in the eyes of Google.
Off-page SEO helps Google understand what others think about your business and about your website and includes things like:
- Links to you site
- Shares of your content
- Brand mentions
- Comments you post
- Blogs your business writes for another site
Social media marketing and influencer marketing are also considered off-page SEO strategies.
When you receive off-page SEO backlinks from authoritative and respected websites, search engines see these as a vote of confidence that your site can be trusted.