In the majority of situations, the short answer is no.
Redirects occur when a user or search engine crawler is searching for a particular page but ends up being sent elsewhere. Redirecting is unavoidable when you make changes to your URL, delete a post or move your site to a new domain.
Prior to 2016, redirects caused an approximate 15% decrease in page rank, according to Google. Since then, Google maintains that the redirected page should have just as much ranking power as the original page.
In the majority of situations, the short answer is no.
Redirects occur when a user or search engine crawler is searching for a particular page but ends up being sent elsewhere. Redirecting is unavoidable when you make changes to your URL, delete a post or move your site to a new domain.
Prior to 2016, redirects caused an approximate 15% decrease in page rank, according to Google. Since then, Google maintains that the redirected page should have just as much ranking power as the original page.
An effective redirect strategy is critical for managing and optimizing redirects. One tool to help with this is a redirect checker.