What happens away from your site is also important in the eyes of Google.
Off-page SEO, which includes links to you site, shares of your content and brand mentions, helps Google understand what others think about your business and about your website.
Most people associate off-page SEO with backlinks from authoritative and respected websites. Search engines see these as a vote of confidence that your site can be trusted.
But off-page SEO also includes comments you post or blogs your business writes for another site. Social media marketing and influencer marketing are also considered off-page SEO strategies.